Vinitaly: The Heart of the Wine World Beats in Verona
The prestigious International Wine and Spirits Exhibition, Vinitaly, is set to grace the grounds of Veronafiere from April 14th to 17th, 2024, bringing with it the fervor and excellence of the wine world. The event, now in its 56th edition, is an indispensable reference point for all wine enthusiasts and industry professionals.
A Universe of Taste and Business
With over 4,100 exhibiting companies from 32 different countries and 93,000 professional operators, Vinitaly offers an extraordinary experience that embraces wine excellence from around the world. In an area of over 100,000 square meters, divided between permanent pavilions and tensile structures, the art of wine and spirits is celebrated through B2B meetings, initiatives, and events that make it the international crossroads of industry trends and business.
Vinitaly: Global Brand for Italian Wine
Vinitaly stands as a true ambassador for Italian wine worldwide. With buyers from over 143 countries participating, the event is a unparalleled showcase for promoting Italian and foreign wine excellence. The previous edition saw market leadership from the United States, followed by Germany, the United Kingdom, China, and Canada, confirming the global appeal of Italian wine.
The Economic Impact of Italian Wine
Italian wine is not just a matter of taste, but also of commercial balance. With a value of 31.3 billion euros and a trade surplus of almost 7.9 billion euros in 2022, the Italian wine sector confirms itself as a protagonist of the traditional Made in Italy trade balance.
Experiences and Special Initiatives
A complete experience through various thematic areas, from tastings of certified organic wines to the section dedicated to mixology, which explores the latest trends in cocktails based on wine, spirits, and liqueurs. Vinitaly Tasting, in collaboration with DoctorWine by Daniele Cernilli, offers the opportunity to discover Italian excellence for a selected audience of HORECA sector operators.
Vinitaly around the World
But Vinitaly is not limited to the walls of Veronafiere. Thanks to a promotion plan in 15 strategic markets, the event aims to further consolidate the international positioning of Italian wine. With events in China, Brazil, the United States, Japan, and other key countries, Vinitaly brings the best of Italian wine to a global scale.
Conclusions
Vinitaly 2024 promises to be an extraordinary experience, in fact would be a journey through the flavors and wine traditions from around the world. For wine lovers and industry professionals, it’s an unmissable appointment, a unique opportunity to explore the latest trends in the sector and taste the wine excellences that make Italy the true paradise of wine.
